Scope: Design the new Ecozema catalog for 2018
My role: Product Photography (preparation of food, plating up, photo shoot and post-production), Editorial Design, Illustrations and Infographics, English Translation.
Credits: Italian texts, Photography of the front and back cover, and Design category by Antonio Munarini. Photos of the leaf, ice cream and the spritz drink are stock photos.
Context
Ecozema® is the leading Italian company for biobased, biodegrable and compostable tableware. For the 2018 bilingual (Italian/English) catalog, instead of doing a simple update of products with the new logo, I entirely rethought the structure, improving its usability for both clients and employees, as well as incorporating the new brand identity and making it more appealing to the eye. It was a great success and everyone loved it!
You can view the full catalog here.
Goal
Make it as clear, complete and functional as possible. For instance, in order to aid the user to recognize the actual shape of a plate when its photo may have been misleading, I added a viewed-from-above illustration of the plate on the side (eg. oval plates); also, the type of food served on the plate served as a scale comparison, although I did add the measurements of the plates as information below the picture. The overall feel of the catalog was designed boldly and colorfully to bring the spirit of nature and our new brand.
