Peakers.ai: Brand Identity + Prototype for the pitch

Challenge: Prepare prototype and Brand Identity for the app pitch

Team: me (and one of the founders)

Duration: 3 months (Jul - Sep 2017)

My role: UI Designer, Brand Designer

My Deliverables: Brand Identity, User Persona, High Fidelity Prototype

Outcome: The app pitch was successful. The startup got funded in California, USA, and has now been renamed from Peakers.ai to PKRS.AI. The app was built for iOS and Android, and can be found here.

Context

Peakers.ai is an AI-powered training app that tracks your sports performance holistically. After processing the collected data through machine learning, a virtual coach guides you in 5 areas of your life including Training, Nutrition, Recovery, Health and Motivation, allowing you to reach peak performance.

I was approached to do the brand identity and user interface for the app prototype to present the product in the startup pitch to get investors. The app was eventually funded in California, USA; however, I was not involved in the UX research or in the subsequent app design.

Logo Construction Animation

Logo based on Arial font

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